Computer Engineer from the University of Seville, with an MBA and the AD-1 Senior Management Programme at San Telmo Business School. I have spent more than 30 years leading, founding and scaling companies: I founded SDOS and ran it for almost 13 years, I am a partner at Hiberus Tecnología and a founding partner of Luzía Energía and Reluzca Energía. Today I help companies define their artificial intelligence strategy.
01 · Main focus
Building companies, investing, leading and applying artificial intelligence in business.
I am looking to connect with innovative projects where I can contribute strategy and business vision.
Propose a project02 · AI expert
I help companies define their artificial intelligence strategy and keep up with these technologies, integrating solutions that optimise processes and open up new business models. I bring the technical grounding of a computer engineer and the experience of having founded, run and sold a technology consultancy.
Discuss an AI project
Courses and sessions for executives and teams on what generative AI can do today and how to use it in day-to-day work.
Identifying use cases, setting priorities and drawing up a roadmap to bring AI into sales, operations and management processes.
Technical and business analysis of AI-based startups and projects to invest in or join as a partner.
Keynotes and talks on artificial intelligence applied to business, for executives, entrepreneurs and investors. Speaker at the 2026 International Startup Congress in Seville.
Book a talk03 · Book
My book on sovereignty or servitude in the age of AI: habits to stop being a robot and start directing one.
AI has raised the quality floor: what used to be a good first draft is now produced by a machine for €20 a month. The book starts from that idea and sets out two paths: simply operating algorithms, or working as a "centaur" who combines judgement, context and strategy with AI to take a piece of work from 7/10 to 9.5/10.
It is a handbook of habits for using AI without losing control of your own decisions. One of them is the "iron thesis": never open the chat before writing your thesis in one sentence.
"AI does not take your job; it takes your sovereignty if you get lazy."Buy on Amazon
04 · Energy
I have been involved from the start in companies that supply electricity on the Spanish free market.
Supply of solar-generated energy.
Founding partnerElectricity supply.
Founding partnerElectricity supply.
Founding partner05 · Venture capital
I am an investor partner in VESS, a Seville-based venture studio that builds and accelerates startups.
It builds and accelerates startups from idea validation through to international expansion, in sectors such as digital technologies, energy, health, sustainable mobility and Industry 5.0.
Investor partnerAlongside capital, I bring the experience of having founded, scaled and sold companies: SDOS grew from 8 to more than 300 professionals before its sale to Alten.
Pitch a startup06 · Track record
Over 30 years as an entrepreneur and executive: fourteen years in management roles at technology companies such as IBM, TB-Solutions and Ayesa, founding and scaling SDOS through to its sale to Alten, leading within a multinational and, today, investing and partnering in technology, energy and education companies.
07 · Academia
I combine business with teaching. I lecture in Artificial Intelligence, have taught on master's programmes at the universities of Jaén and Cádiz, and am a founding partner of a private university and business school.
08 · Recognition 2026
Top 10
Recognised in the RankingTop100 of Innovative Leaders, with honourees from 40 countries, in the Top 10 of the Executive Leaders category of the 2026 edition, organised by Red Business Market with the Universidad Autónoma de Chile as main partner. The award ceremony took place in Seville at the International Startup Congress, and the ranking's LATAM 2026 edition, held in Ecuador, also included me among its featured leaders.
09 · Press
Coverage in the Spanish press. Articles are in Spanish.
10 · LinkedIn
Posts are in Spanish.
On LinkedIn I share what I learn about artificial intelligence, entrepreneurship and investment.
See my posts
11 · Contact
I am looking to connect with innovative projects where I can contribute strategy and business vision. If you are looking for a partner, an investor or executive support, write to me. I reply personally.
Thank you. I have received your message and will reply within 48 working hours.
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